Yogabar approached us several years ago with a delicious snack bar in a generic foil pouch. They planned to go mainstream with a product they knew was good, but they needed the world to see it.
We began by building a brand identity that reflected the fun and flexibility of the name as a hand drawn font that could boldly draw people in. The multigrain energy bar packaging we created had a laundry list of criteria to deliver on: bold brand, fun, approachability, natural ingredients, a sense of eco-consciousness, a mood story, an international feel, a list of claims, etc.
It combined powerful communication and massive shelf throw to amass a large and loyal following.
Subsequently, we’ve helped Yogabar with the design for a 20g Protein bar line for the active user, a breakfast protein bar line that supplements or replaces a meal, and a line of Muesli products in a variety of flavours. As well as several gift boxes and special edition packs.
