Stash Wealth is a financial planning and investing firm for millennials that’s disrupting the industry. However before they arrived at their now unique market opportunity and razor sharp messaging, they needed a strategy and approach to really get through to their audience. That’s when Lucid got involved.

Stash worked closely with us to rebrand their name and identity in order to hit home the message that if you make good money you should have more to show for it. The subtle but poignant ladder in the A’s of the logo show a path leading to the next level. The premium, refined and approachable look denotes the good things in life without the compromise.

created a quiz to engage and validate a user’s suitability for Stash’s product. We built trust and credibility behind Stash’s capabilities and the virtual investing platform.

A seamless e-commerce store allows the user to buy the product and then continue onto the dashboard. Where the 6 week Stash Plan process can be delivered via secured uploaded documents and interactive activities designed to generate the information needed to formulate a financial game plan. The dashboard continues to serve as the engagement platform while the Stash plan’s investment goals are deployed.

We supercharged Stash Wealth’s brand and online presence. We created a rock solid bed from which they can conquer the market.