Developed by an inventor and a biomedical engineer, the Fourth Frontier device is the most sophisticated heart rate monitor currently available for sports people.

Our experience with both packaging and soft-goods proved useful when faced with the brief of designing this unboxing experience. Drawing inspiration from premium phones, we set about building the ultimate packaging that not only communicated the features subtly and powerfully, organised the chest straps and charging wire inside, but also explained how to get started with the device.

tarting with a matte black outer sleeve with a textural glossy “ff” logo graphic, and all the marketing and sales information underneath. Using a fabric pull tab, an inner box with a red leather texture slides out. The magnetic flap once opened, reveals the device and a welcome message, as well as a card with the QR code to download the app and get started. Lifting out the top layer of foam with two tabs reveals the 2 chest straps and the charging wire organised beautifully below.

A “wow” unboxing experience for a path breaking health monitoring device.