Nourish You’s ongoing engagement with Lucid is a strategic one, where upon its inception the brand has evolved from a functional manufacturer of Superfoods, to a provider of lifestyle specific food and beverage essentials. In a capacity that's covered a brand refresh, packaging for multiple product lines and a revamp of the website and social media, we’ve worked closely with Nourish you to create a more engaging experience at every touch point.

With the Millet Mlk, Nourish you wanted to introduce an alternative milk into a hotly contested space. Awareness is growing in the market but a lot of education was needed for the consumer, not just because alternative milks are plant based and better for you and the environment, but also because the main ingredients can vary and people are sceptical. And in this case, it was Millet based - the first of its kind in India. The packaging we created told a compelling story of the ingredients, how it can be used as a conventional milk substitute and also showcased the two flavours available.

This product line was conceived around the celebration of the main ingredients and the flavour. Like Joyful Inside (a probiotic sub-brand of Nourish You’s that Lucid also designed), the idea was to visually represent the feeling of pouring ingredients out of the pack and be transparent about exactly what goes into the muesli – nothing but natural ingredients.

Breaking free from the templated confines of the previous design, we sought to introduce an airy and bright canvas to clearly understand the products and categories, the story behind Nourish You and the value that superfoods can provide. The site is transparent in its communication and bursting with credibility and personality.