Aditi came to us with a website that severely understated its true stature. Despite being one of India’s top schools with a rich 40-plus-year history, the site offered very little meaningful engagement. This lack of information forced key audiences—aspiring parents, prospective teachers, and even current students—to rely on phone calls or word of mouth, resulting in a muddled and inconsistent picture of the school.

Aditi approached Lucid to fix this, and the solution began with reimagining educational communication in India altogether. Moving away from the dry, dated digital presence typical of many Indian institutions and toward a vibrant, progressive, and meaningful storytelling of the school’s philosophy, student body, faculty, facilities, admissions process, and news and events.

Our intervention began with a colour palette drawn from the school itself—from its logo and uniforms to the buildings and sports fields. We chose typography that felt comforting and progressive while still retaining the gravitas of an institution. We then collaborated closely with our partners at Shotready Productions to capture imagery and videography in a style that aligned with this vision. Finally, we developed a system of icons and folders to present content on the webpages in a fun, engaging, and intuitive way.

Another key mandate was to create a virtual walkthrough that would give prospective parents a clear understanding of the school, without requiring them to trouble the office to try and schedule a tour. We designed a sophisticated, intuitive map that offered both a comprehensive overview and the ability to explore detail easily and intuitively. It was also a priority for us to ensure that this rich experience here and all through the site translated well to mobile and tablet.

Rounding out this visually and content-rich experience, we created a space for students, teachers, parents, and alumni to share their stories. It was important that the site feel whole—alive with ongoing storytelling so it would remain current, personal, and continually evolving. Since it's launch, the site has received tremendous positivity from the Aditi community and has become a vibrant canvas for the school’s ongoing communication.