We design brands to say exactly what they should, making them a beacon of clarity, excitement, quality and global appeal.
Using the language of design to craft a very specific message for an audience, we create meaningful, delightful and beautiful brand experiences across various touch points.
We build future focused digital products, services or platforms.
From websites, e-commerce stores/marketplaces, apps to interfaces, we work to dramatically improve user interaction & experiences (UI/UX) at their very core. Enabling them to communicate articulately, succinctly, engage thoroughly, and ultimately to win over a much larger audience.
We design products to tell a meaningful story.
Helping our clients build real relationships with their customers. With a strong understanding of markets, costs, user psychology, aesthetics, functionality and manufacturing, we push design and innovation to create delightful product experiences that maximize impact, tread lightly and define the new.
We make communication into a visually rich experience.
We capture a viewer’s full attention, lead them through a journey of knowledge and information - told simply, articulately and in order of importance. Making communication a pleasure, building trust, removing obstacles, and fostering better connections between our clients and their customers.
We create packaging that builds a tractor beam.
Drawing a customer in from afar, building trust, & systematically eliminating doubts behind the value and joy of the product. We understand the psychology behind decision making, and tell the most powerful version of the product story— simply and delightfully.
Amit is an honours graduate of the California College of the Arts (2002) in San Francisco, and the founder of Lucid.
Starting in 2006, he successfully ran Lucid in the United States for 3 years before moving the company to India in 2009, with the intention of expanding the team while managing projects and clients all across the world. Since 2024, Amit has been running Lucid out of Portugal with the team based in India.
Vijay is a business management post graduate from XLRI, Jamshedpur and a director at Lucid.
His experience is varied and well rounded, starting out as an executive with Mettur Beardsell and moving on to founding his own fashion label Vibes in Mumbai and Bangalore. Vibes was instrumental in fashion innovation - designing, manufacturing and retailing products in store formats never before seen in India.
Amit is an honours graduate of the California College of the Arts (2002) in San Francisco, and the founder of Lucid.
Starting in 2006, he successfully ran Lucid in the United States for 3 years before moving the company to India in 2009, with the intention of expanding the team while managing projects and clients all across the world. Since 2024, Amit has been running Lucid out of Portugal with the team based in India.
Vijay is a business management post graduate from XLRI, Jamshedpur and a director at Lucid.
His experience is varied and well rounded, starting out as an executive with Mettur Beardsell and moving on to founding his own fashion label Vibes in Mumbai and Bangalore. Vibes was instrumental in fashion innovation - designing, manufacturing and retailing products in store formats never before seen in India.
